Audi Brand Experience

How to Design Sticker Labels: The Definitive Guide

Designing a sticker label to promote your business can be an intimidating task. Imagine, you want to put a sticker on the front of your product and get it just right. There are so many different design aspects to take into consideration: shape, text, color combinations, and clip art.

Everything you need to know about designing the best sticker label is here! This is why I put together this definitive guide for how to design sticker labels that will get you started on the right track! You’ll learn everything from what makes a great design to what fonts work best and where to find clipart.

What makes a great design?

The design of your sticker label is the first thing people will see. A great design can make or break how successful your labels are. You want to make sure that you use a font that is easy to read, use colors that are complementary, and choose an appropriate color for your logo.

Where to find clipart

One of the first things you’ll need to worry about is finding the clipart for your design. You can find lots of free clipart if you search around online. One of my favorite sites to go to is Unsplash. They have lots of great, free images that are perfect for sticker labels.


The fonts you use for your design is an important decision. Your text has to be clear and easy to read. One way to accomplish this is by using a contrasting font color. For example, if your background color is light blue, you might want to use a dark blue or black font color so your text stands out.

You can also choose fonts that mimic the style of your logo and branding so it feels like part of the same brand. However, keep in mind that these fonts may not work well for smaller sizes or when adding clipart to your design.

Color combinations

A common choice when choosing colors for a sticker label is to pick your brand colors. If you don’t have a set of colors in mind, one option is to use the company’s logo and incorporate it into the color scheme. You could also use complementary colors or analogous colors.

You want to make sure that your color choices are cohesive and work well together. The easiest way to do this is by using a color wheel. Products like Adobe Photoshop and Illustrator offer pre-made color wheels that you can choose from. The other option is to create your own custom color wheel with different options that work well together. RGB codes can be used if you’re designing with RGB images, or CMYK codes if your images use CMYK mode.

Now that you have a better understanding of how to design a sticker label, it’s time to get started.

By following the step-by-step process outlined in this post, you can create a sticker label that will help you promote your business, inform customers and get the word out about your product or service. And that’s just the beginning.



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